For marketing teams and product teams

The same journey, your app and theirs.

Give one journey to two apps. The report lines them up stage by stage, not step four against step four, and shows what each one asks of a person to get there. Two ledgers, side by side, with the frames they came from, and no winner at the end of it.

MobileWeb, not in v1
STENFJELL
Screens to the confirmation
6
STENFJELL
11
MORAINE
MORAINE
One journey, two apps7 stages · 7 findings
STENFJELL · Entry1 raised at this stage
Stage 01 · Entry

Reaching the shop from a cold start

STENFJELLOpens on the collection. The shop is the first thing on the screen.
MORAINEOpens on a full screen clearance offer that has to be dismissed before the shop.
STENFJELLMORAINE
1 defect6 differencesboth apps
Every stage, both sidesSTENFJELL above, MORAINE below, a second app, built for this comparison
01 Entry
02 Browsing
03 Choosing
04 Basket
05 Account
06 Checkout
07 Confirmation
What you get

Four things a comparison has to do to be worth having

01

One journey, two runs

The same intent given to both apps, each run configured independently, then paired into one study.

02

Matched stages

Milestones are aligned first, and nothing is compared across a boundary the report has not matched.

03

Two ledgers, no verdict

Each app gets its own advantages and its own friction. Nobody is crowned, because the trade you are willing to make is yours to pick.

04

It says where it is unsure

Where one side has a stage the other does not, the report says so instead of turning a gap into a win.

The two ledgers
STENFJELLMORAINE
Screens to the confirmationtwo of MORAINE’s checkout steps were not captured; counted from its step bar
611
Checkout screenssign in not counted; screens two and three were not captured
13
Buy action on the first screen
noyes
Order as a guest
yesno
Its own advertised code is accepted
yesno
The words on this page

Four terms do most of the work. None of them are ours to redefine in a meeting later.

Comparative study

The durable pair: two runs of the same journey against two different apps, and the report generated from them.

Stage alignment

Matching the milestones of two different routes before anything is measured. Step four in one run is never assumed to be step four in the other.

Partial evidence

A run that stopped early, or a stage only one app has, can still take part. What it cannot support is labelled rather than guessed at.

No verdict

By design there is no winner field in the report. Absence of evidence on one side is never rendered as an advantage on the other.

The fair question

“If it will not tell us who won, what do we do with it?”

You take the five rows above into the room where the roadmap gets argued. A verdict would be one sentence you could not act on; two ledgers are a list of trades, each with the screen it came from attached.

How the comparison holds up

Stage aligned, not step aligned

Two apps never take the same route. The report matches the milestones first and only compares inside a stage it has matched. Where one app has a stage the other does not, that is the finding.

Two ledgers, no verdict

Each app gets its own advantages and its own friction. Nobody is crowned. You are the one who knows which trade you are willing to make.

It says where it is unsure

Where one side has thinner evidence, or no stage at all, the report says so instead of turning a gap into a win.

Made of frames, not opinions

Every difference links to the two screens it was read from, so the claim survives being checked in a meeting.

Pick the journey. We will run it twice.

Same credits, same agents, whichever way you came in.